Imagine
Imagine a culture without fear.
Imagine stepping away from the tired formulas.
Imagine letting go of the control and trusting your people.
Imagine our impact when our collective energy is directed toward shared outcomes.
Imagine a world where our connections, time, and momentum are always oriented toward the future.
Imagine helping the people within your reach achieve their potential.
Imagine
Books
Most people associate performance management with the annual review, which is universally dreaded by employees, management, and HR professionals alike. It's a cookie-cutter, fear-based, top-down approach that emphasizes negatives over positives and stifles healthy career conversations. It's never been shown to motivate anyone to do anything but try to avoid it, but nobody feels like they have any alternative. Tamra Chandler has one—and it works.
The video enhanced executive edition of How Performance Management is Killing Performance – and What to Do About It was created with the busy leader in mind. Offering targeted information and insight, and with over 26 minutes of videos and animations throughout.
A practical and irreverent guide to taking the sting out of feedback and reclaiming it as a motivating, empowering experience for everyone involved.
Read, Watch, Listen
Speaking Inquiries
Whether international conferences, audiences of thousands or intimate round table events, Tamra inspires and energizes your people.
To learn more, connect with Tamra.
To hear her speak, see upcoming events below.
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World Summit - The HR Congress
May 2024
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HR Congress Performance Management Forum
June 2023
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SHRM Talent 23
Orlando FL
April 16-19, 2023
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WorkHuman 2022
Atlanta GA
May 16-19, 2022
Meet Tamra
M. Tamra Chandler is a nationally recognized thought leader, author, and speaker known for developing new and effective ways for people and their organizations to perform at their peak. She has more than thirty years of experience in strategically partnering with organizations across industries on varied and complex business transformation projects. During her career, Tamra has been devoted to developing new methods of building aspirational cultures, aligning leaders and teams to compelling strategies, modernizing HR, rethinking talent processes like performance management and feedback, and transformational organizational models.
Whether leading small nonprofit teams or large multinational corporations, Tamra guides organizations towards the ultimate win-win: inspired people driving inspired performance. Her down-to-earth style and results-driven approach emphasize the human element of organizations while maintaining an unwavering focus on the larger picture. Consulting Magazine recognized her impact by naming her one of the country’s “Top 25 Consultants” in both 2007 and 2014.
In 2009, Tamra founded PeopleFirm LLC, one of Forbes Magazine’s “America’s Best Management Consulting Firms” each year from 2016 to 2019 and one of Washington’s largest women-owned businesses. Under her leadership, PeopleFirm was one of the largest women-owned firms in Washington and a go-to partner for more than 125 clients. Before founding PeopleFirm, Tamra was Managing Partner for Arthur Andersen’s Business Consulting practice in the Pacific Northwest, and executive in charge of People and Solutions at Hitachi Consulting. Tamra earned a Bachelor of Science degree in Electrical Engineering from Montana State University and holds an MBA from the University of Washington.
Tamra draws continued inspiration and support from her husband, Jeff; their young adult children, Ivy and Wilson; her father, Al; and her faithful pedigreed mutts, Perry and Luna.